Ads · Trial ads swipe
Meta Ad Library, US, active ads, read Oct 7, 2026The answer for Sah
Name the free days in the headline, use Sign up, and sell the practice before the trial
27ads from 8 memberships · 5 of the 7 we joined run ads
Summary
- What we readThe live US Meta ads of the seven memberships we joined in September: The Class, Glo, Peloton, obé, Calm, Headspace and Melissa Wood Health. Plus three other trial memberships for contrast.
- HeadlineBrands that lead with the offer put the free days in the headline: "First 7 days on us" (Melissa Wood Health), "Try Glo today and enjoy your first 7 days free".
- ButtonSign up on 15 of 27 ads, and on every ad that names the days. The Class uses Learn more.
- PriceAlmost nobody shows a price. Two of 27 do, both as a per-week or per-month figure.
- Closest rivalThe Class sells the nervous system, never the trial: "Your nervous system, reset". It runs no trial line in any ad we read.
- Not foundobé and Calm run no active US ads that we could find on Oct 7.
Ads in the swipe
27
15 video, 8 DCO, 3 image, 1 carousel
Days in the headline
8
of 27 ads
Button Sign up
15
Learn more 9, Shop now 3
Video with a trial line
4
the format Sah runs
The seven we joined
active US ads on Oct 7| Brand | Ads read | What they run |
|---|---|---|
| The Class | 25 | Video and DCO on nervous-system and somatic lines. No trial line. Learn more. |
| Glo | 30 | Teacher program videos that end on a comment keyword, and DCO ads with the 7 free days in the headline. Sign up. |
| Melissa Wood Health | 6 | Video and image ads with the 7 free days in the headline and the text, one from Melissa's own handle. Sign up. |
| Headspace | 14 | DCO only. The trial line sits in the description: "Start your free trial today". Sign up. |
| Peloton | 40 | Mostly bikes, treads and finance. Two membership videos, one with "for 30 days". Shop now. |
| obé | 0 | No active US ads found. |
| Calm | 0 | No active US ads found. |
The ads
copied as Meta stores them| # | Brand | Format | Button | Headline | Days | Trial line | First line of the text | Ad |
|---|---|---|---|---|---|---|---|---|
| The seven we joined | ||||||||
| 1 | Glo | DCO | Sign up | Try Glo today and enjoy your first 7 days free | yes | yes | "Yoga shouldn't feel like another thing on your to do list." | 4731192437165433 |
| 2 | Glo | DCO | Sign up | Try Glo today and enjoy your first 7 days free | yes | yes | Same text. Description: "Find a class for every mood, schedule, and skill level. No studio required." | 949118614412061 |
| 3 | Glo | Video | Sign up | none | no | no | "Whether it's been two weeks or two years, @haleyhavelockyoga designed her new 5-part program" ends "Comment RESTART" | 2446773705812183 |
| 4 | Glo | Video | Sign up | none | no | no | "Move with your body, not against it." ends "Comment CYCLE" | 1447584717294367 |
| 5 | Glo | Video | Sign up | none | no | no | "A minute of mindful movement with @elenashapeshifts." ends "link in bio" | 1993597711326353 |
| 6 | Melissa Wood Health | Video | Sign up | First 7 days on us | yes | yes | "Forget everything you think a 10-minute workout feels like." | 1673464007470711 |
| 7 | Melissa Wood Health | Video | Sign up | First 7 Days On Us | yes | yes | "10 moves for a tight & toned upper body." | 1506530427947938 |
| 8 | Melissa Wood Health | Image | Sign up | Try MWH Free For 7 Days 🌿 | yes | yes | "The most important part of your day starts here." | 1378530073907725 |
| 9 | Melissa Wood Health | Image | Sign up | Try MWH Free For 7 Days 🌿 | yes | no | "Twenty minutes to a stronger core." | 1638648227972409 |
| 10 | Melissa Wood (own handle) | DCO | Sign up | Your first 7 days are on us | yes | no | "You're last on your own list. Every single day." | 2191826228431056 |
| 11 | The Class | Video | Learn more | Your nervous system, reset | no | no | "For when the body's been keeping score: try somatic movement with The Class." | 28688116774153068 |
| 12 | The Class | Video | Learn more | Therapist-Approved Fitness | no | no | "Go deeper than just a physical workout and try somatic movement that works beneath the surface, too." | 4793849497509149 |
| 13 | The Class | DCO | Learn more | Feeling Wired Lately? review risk | no | no | "We've got a Class for that. Try The Class, a meditative workout experience designed to get you out of your head and into your body." | 1116186550941099 |
| 14 | The Class | Video | Learn more | Your nervous system, reset review risk | no | no | "Come for the workout, stay for the stress release." The text goes on to claim relief from anxiety. | 1046880741742369 |
| 15 | The Class | Video | Learn more | Workouts for 40+ Women review risk | no | no | "Finally, an at-home workout made for menopausal bodies" | 1377522714139557 |
| 16 | The Class | Carousel | Learn more | The Class | no | no | "Try a workout that doesn't ask your body to change." | 1439478024947121 |
| 17 | Headspace | DCO | Sign up | Your mind matters | no | description | "Support for stress, sleep, and life's ups and downs" | 944417021384232 |
| 18 | Headspace | DCO | Sign up | Take a moment for you | no | description | "When everything changes at once, Headspace helps you find a fresh perspective." | 2142354163364884 |
| 19 | Headspace | DCO | Sign up | Better nights start here | no | description | "Good nights make great days. Get better sleep with Headspace." | 28693615353631958 |
| 20 | Peloton | Video | Shop now | Your Day, Powered | no | yes | "The best workout is the one that fits your day. Try the Peloton All-Access Membership for 30 days." | 3573001936187712 |
| 21 | Peloton | Video | Shop now | Pilates Might Be the Answer | no | no | "Maybe Pilates is the answer." | 1805073073831889 |
| 22 | Peloton | Video | Shop now | One Membership. Every Goal. | no | no | "Whatever brings you to Peloton, the All-Access Membership has workouts to help you keep going." | 28057004350638171 |
| Other trial memberships, for contrast | ||||||||
| 23 | The Sculpt Society | Video | Sign up | Free Trial. Real Results. | no | no | "Still thinking about it? Commit to less so you can show up more with The Sculpt Society." Names "less than $5/week". | 1367380788498121 |
| 24 | The Sculpt Society | Video | Learn more | Free trial, real results. | no | yes | "Commit to yourself, and your routine, with The Sculpt Society." Ends "Start your free week today." | 1056939053790586 |
| 25 | Megan Roup (own handle) | Video | Learn more | none | no | no | "I remember feeling overwhelmed and wondering if I was ever going to feel like myself again." Ends "comment PROGRAM". | 2599738777139806 |
| 26 | Kayla Itsines | DCO | Sign up | Annual Plan = Best Value ✅ | 7-day FREE trial | yes | yes | "One dumbbell set. One app. One stronger year." Names "$11.25/month" for the annual plan. | 922369083796648 |
| 27 | Yoga International | Image | Learn more | Start your free trial ❤️ | no | yes | "The #1 App for Yoga Teachers" | 1070322318684400 |
Days: the headline names the free days. Trial line: the primary text names the free trial. Review risk: the line fails our review check (C9 in the Meta ads playbook). A live ad passed review once, which does not make the line safe.
What it shows
7 findings- Brands that lead with the offer name the days in the headline: Melissa Wood Health (6 to 10), Glo's DCO ads (1, 2) and Kayla Itsines (26). The Sculpt Society and Yoga International say "free trial" with no days.
- Sign up is the button on 15 of 27 ads, and on every ad that names the days.
- Prices are rare: "$11.25/month" (26) and "less than $5/week" (23). Nobody else shows one.
- Founders and teachers post from their own handles: Melissa Wood (10), Megan Roup (25) and Glo's teachers (3 to 5). For Sah, that is a partnership ad from his own account.
- Glo and Megan Roup end videos on a comment keyword that sends a DM. Sah's reels do this with SUNDAY, so the DM must lead to the trial checkout before ads run.
- The Class is the closest rival. It sells the nervous system and the body, never the trial, and says "get you out of your head and into your body" (13), close to Sah's own line.
- Three live ads of The Class hold lines that fail our review check: a question about the viewer's state (13), a claim about anxiety (14), and "menopausal bodies" (15). Do not copy them.
For Sah's three S-001 ads
- Headline: the free days, in 27 characters or fewer, such as "10 free days, live Sundays".
- First line: the practice or the week, never a claim about the viewer. "An hour to dance the week out."
- Button: Sign up. Last line: "Start my 10 free days", the words on the checkout button.
- Price: once, as the last line of the text, "10 free days, then $49 a month."
How it was made
rerun in two minutesApify's Facebook Ads Library scraper (automation-lab) read the public Meta Ad Library: US, active ads only, no login. Five runs on Oct 7 cost about $0.30. Each brand is read by its Ad Library page id. The seven brands are the ones on our September activation walk list.
Counts are the 27 rows above: 15 video, 8 DCO, 3 image and 1 carousel. Run start date is the only signal of a winner the Library gives, and it is a weak one.
Source file: State/cos/runs/2026-10-07/sah-ads-copy-research/swipe-file.md. Copy method: the Meta ads playbook, section "The ad copy for a video ad".